Launching a new haircare line that complements SUTRA’s existing hair tools with a bold brand identity.

Eye-catching marketing materials were developed, including publications and immersive booth experiences. Print materials introduced Heat Guard by SUTRA to consumers, while visually striking booths with custom interactive elements captured attention, drove engagement, and reinforced the brand identity on a global scale.

• Mark: The emblem enhances brand recognition.

• Identity: Communicates the product’s key benefits.

• Color Palette: Reinforces the brand’s identity and holistic approach.

• Objective: Highlight the ingredients and heat-protective benefits.

• Strategy: Step-by-step visuals and positive results showcase product effectiveness.

• Brand Alignment: Maintained consistent visuals across all assets, reflecting a premium brand.

• Collateral: Print materials included flyers, promo cards, ads, brochures, infographics, and event signage